{"id":2728,"date":"2016-03-20T23:00:00","date_gmt":"2016-03-20T22:00:00","guid":{"rendered":"https:\/\/urbanvision.com\/lout-of-home-urban-vision-debutta-nel-mercato-inglese\/"},"modified":"2024-04-12T18:32:59","modified_gmt":"2024-04-12T16:32:59","slug":"lout-of-home-urban-vision-debutta-nel-mercato-inglese","status":"publish","type":"post","link":"https:\/\/urbanvision.com\/it\/lout-of-home-urban-vision-debutta-nel-mercato-inglese\/","title":{"rendered":"L\u2019out of home Urban Vision debutta nel mercato inglese"},"content":{"rendered":"<p>Da oggi il brand <strong>Urban Vision <\/strong>sar\u00e0 visibile a chi attraverser\u00e0 <strong><a href=\"http:\/\/www.urbanvision.it\/restauri-sponsor\/leicester-square\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leicester Square<\/a><\/strong>, prestigioso crocevia tra <strong>Trafalguare Square<\/strong>, <strong>Piccadilly Circus<\/strong> e <strong>Covent Garden<\/strong>, nel quartiere londinese di <strong>Soho<\/strong>, dove \u00e8 stato presentato il <strong>maxi LED<\/strong> posizionato sul famoso edificio di <strong>Victory House<\/strong>.<\/p>\n<p>La societ\u00e0 leader in Italia nel campo dei <strong>restauri sponsorizzati<\/strong> e punto di riferimento nelle campagne di recupero del <strong>patrimonio artistico <\/strong>sposta lo sguardo all\u2019estero per espandere ulteriormente la propria presenza oltre i confini nazionali. Lo spazio ospiter\u00e0 realt\u00e0 di livello internazionale, esportando anche nel Regno Unito il brand <strong>Urban Vision<\/strong> come modello di originalit\u00e0 e innovazione made in Italy. Il maxi LED sar\u00e0 in grado di interagire con il pubblico grazie allo sviluppo di progetti cross mediali e <strong>DOOH<\/strong> (Digital Out Of Home) basati su tecnologie di realt\u00e0 aumentata, condivisione e trasmissione live di contenuti prodotti dai passanti, sistema kinect per il riconoscimento automatico dei movimenti del corpo e live streaming.<\/p>\n<p>\u201c<em>Il maxi LED di Leicester Square \u00e8 la nostra finestra sul vivacissimo mercato inglese, in cui il settore OOH \u00e8 cresciuto del 3,4% nel 2015, fino a raggiungere un valore di circa 270 milioni di sterline e con una previsione di ulteriore crescita anche nel 2016 (dati AA\/Warc)<\/em> \u2013 ha commentato <strong>Gianluca De Marchi<\/strong>, Presidente di <strong>Urban Vision<\/strong> \u2013 <em>Il driver di questo incremento \u00e8 sicuramente la componente digital, fisiologica evoluzione ed espressione di un nuovo modo di rivolgersi al pubblico, per questo motivo abbiamo deciso da tempo di esportare il nostro modello di business anche all\u2019estero, e per l\u2019esordio di Urban Vision in Inghilterra sar\u00e0 protagonista uno dei simboli dell\u2019eccellenza italiana nel mondo: Lavazza \u00e8 il primo brand a presentarsi al pubblico inglese, in una piazza da quasi 280.000 contatti giornalieri.\u201d<\/em><\/p>\n<p><strong>Leicester Square<\/strong> \u00e8, infatti, uno dei <em>must see<\/em> della metropoli londinese. Centro nevralgico della City, \u00e8 famosa per le premi\u00e8re cinematografiche e per le <em>celebrities<\/em> che vi prendono parte in ogni occasione. Frequentata da migliaia di turisti provenienti da tutto il mondo, la piazza ospita inoltre il <strong>marciapiede delle stelle<\/strong>, la \u201cWalk of Fame\u201d di <strong>Londra<\/strong>, con le impronte delle stelle del grande schermo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il brand Urban Vision sar\u00e0 visibile a chi attraverser\u00e0 Leicester Square, prestigioso crocevia tra Trafalguare Square, Piccadilly Circus e Covent Garden.<\/p>\n","protected":false},"author":1,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019out of home Urban Vision debutta nel mercato inglese - 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