{"id":2992,"date":"2017-05-15T22:00:00","date_gmt":"2017-05-15T20:00:00","guid":{"rendered":"https:\/\/urbanvision.com\/the-breath-si-racconta-nella-campagna-firmata-da-ogilvy-per-urban-vision\/"},"modified":"2024-12-02T11:04:14","modified_gmt":"2024-12-02T10:04:14","slug":"the-breath-si-racconta-nella-campagna-firmata-da-ogilvy-per-urban-vision","status":"publish","type":"post","link":"https:\/\/urbanvision.com\/it\/the-breath-si-racconta-nella-campagna-firmata-da-ogilvy-per-urban-vision\/","title":{"rendered":"The Breath: quando la pubblicit\u00e0 aiuta a purificare l&#8217;aria"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe title=\"Ad\/Sorbent\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/U93V-vt-xkI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Pu\u00f2 la pubblicit\u00e0 contribuire a risolvere il problema dell&#8217;inquinamento?\u00a0<span class=\"s1\">La risposta \u00e8 Ad\/sorbent, il primo circuito OOH che sfrutta la tecnologia The Breath, il tessuto Made In Italy che assorbe l\u2019inquinamento urbano e contribuisce a ripulire l\u2019aria che respiriamo.\u00a0<\/span><span class=\"s1\">Testato da Urban Vision su quattro postazioni a Milano, Roma e Londra (tra le citt\u00e0 pi\u00f9 inquinate d\u2019Europa) in soli quindici giorni Ad\/sorbent ha assorbito le emissioni inquinanti di 67.612 auto.<br \/>\n<\/span><span class=\"s1\"><br \/>\nMa non \u00e8 finita qui: visto il successo dell\u2019iniziativa, Urban Vision, che ha iniziato ad utilizzare la tecnologia &#8220;The Breath&#8221; <a href=\"http:\/\/www.urbanvision.it\/2017\/02\/emergenza-smog-arriva-la-pubblicita-che-pulisce-laria\/\" target=\"_blank\" rel=\"noopener noreferrer\">a partire dallo scorso febbraio<\/a>, si \u00e8 impegnata ad applicarla su <strong>tutte le sue postazioni entro il 2018<\/strong>, una rivoluzione dell\u2019OOH che potrebbe eliminare le emissioni di 14 milioni di auto all\u2019anno.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4704 size-large\" src=\"https:\/\/urbanvision.com\/wp-content\/uploads\/2017\/05\/thebreath-1024x472.png\" alt=\"\" width=\"1024\" height=\"472\" srcset=\"https:\/\/urbanvision.com\/wp-content\/uploads\/2017\/05\/thebreath-1024x472.png 1024w, https:\/\/urbanvision.com\/wp-content\/uploads\/2017\/05\/thebreath-300x138.png 300w, https:\/\/urbanvision.com\/wp-content\/uploads\/2017\/05\/thebreath-768x354.png 768w, https:\/\/urbanvision.com\/wp-content\/uploads\/2017\/05\/thebreath-1536x708.png 1536w, https:\/\/urbanvision.com\/wp-content\/uploads\/2017\/05\/thebreath.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un video racconta l&#8217;azione dell&#8217;innovativa tecnologia green scelta da Urban Vision per i suoi impianti Out Of Home<\/p>\n","protected":false},"author":1,"featured_media":4704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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