{"id":3016,"date":"2017-09-05T22:00:00","date_gmt":"2017-09-05T20:00:00","guid":{"rendered":"https:\/\/urbanvision.com\/la-fragranza-gucci-bloom-protagonista-dei-nuovi-art-wall\/"},"modified":"2024-04-12T18:33:20","modified_gmt":"2024-04-12T16:33:20","slug":"la-fragranza-gucci-bloom-protagonista-dei-nuovi-art-wall","status":"publish","type":"post","link":"https:\/\/urbanvision.com\/it\/la-fragranza-gucci-bloom-protagonista-dei-nuovi-art-wall\/","title":{"rendered":"La fragranza Gucci Bloom protagonista dei nuovi Art Wall"},"content":{"rendered":"<p>Gucci annuncia una nuova iniziativa artistica in occasione del lancio di Gucci Bloom, la prima fragranza della Maison sotto la guida del suo nuovo Direttore Creativo. Per celebrare il lancio, Gucci ha dato il via ad un nuovo progetto Art Wall a New York e Milano.<\/p>\n<p>Il progetto utilizzer\u00e0 il muro di 760 mq in Lafayette Street, nel quartiere di SoHo a New York City, e il muro di 176 mq in Largo la Foppa, nella zona pedonale di Corso Garibaldi a Milano, muri che fungono ormai da \u201ctele\u201d per regolari collaborazioni fra la Maison e gli artisti.<\/p>\n<p>Una partnership d\u2019eccezione fra Gucci e Ignasi Monreal vedr\u00e0 l\u2019artista spagnolo creare due opere d\u2019arte uniche che illustrano la sua visione del concetto di giardino urbano a cui si ispira Gucci Bloom. Le opere includeranno una versione in formato gigante della boccetta rosa della fragranza e della sua confezione, su cui spicca il motivo Herbarium, oltre agli ingredienti principali della fragranza, in un quadro che richiama il genere Vanitas di nature morte olandesi del XXVII secolo.<\/p>\n<p>Le opere, eseguite a New York da Colossal Media e a Milano da Urban Vision, il leader europeo nella pubblicit\u00e0 out-of-home, esprimeranno la bellezza e l\u2019unicit\u00e0 della quasi dimenticata forma artistica della pubblicit\u00e0 da esterno dipinta a mano. Per arricchire il progetto, Gucci ha lanciato una nuova funzionalit\u00e0 per la sua app dedicata a Gucci Bloom che includer\u00e0 un filtro per le foto e relativo software che permetter\u00e0 ai fruitori di \u201cleggere\u201d il muro, accedendo cos\u00ec a storie aggiuntive relative alla fragranza.<\/p>\n<p>Inoltre, negli USA Gucci ha attivato una lente Snapchat disponibile su tutto il territorio nazionale durante il periodo inaugurale dell\u2019Art Wall a New York City, che coincider\u00e0 con la New York Fashion Week. Gli Art Walls dedicati a Gucci Bloom saranno visibili fino alla fine di Novembre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urban Vision ospita a Milano una nuova iniziativa artistica di Gucci in occasione del lancio della fragranza Bloom.<\/p>\n","protected":false},"author":1,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La fragranza Gucci Bloom protagonista dei nuovi Art Wall - Urban Vision<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fragranza Gucci Bloom protagonista dei nuovi Art Wall - 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