{"id":3028,"date":"2017-10-05T22:00:00","date_gmt":"2017-10-05T20:00:00","guid":{"rendered":"https:\/\/urbanvision.com\/urban-vision-insieme-a-warner-bros-e-sony-per-il-lancio-unconventional-di-blade-runner-2049\/"},"modified":"2024-04-12T18:33:23","modified_gmt":"2024-04-12T16:33:23","slug":"urban-vision-insieme-a-warner-bros-e-sony-per-il-lancio-unconventional-di-blade-runner-2049","status":"publish","type":"post","link":"https:\/\/urbanvision.com\/it\/urban-vision-insieme-a-warner-bros-e-sony-per-il-lancio-unconventional-di-blade-runner-2049\/","title":{"rendered":"Urban Vision insieme a Warner Bros e Sony per il lancio unconventional di \u201cBlade Runner 2049\u201d"},"content":{"rendered":"<p>\u201cCreiamo angeli al servizio dell\u2019umanit\u00e0\u201d \u00e8 la promessa della <strong>Wallace Corp<\/strong> che grazie ad <strong>Addendo<\/strong> \u2013 creative company del gruppo <strong>Urban Vision<\/strong>, specializzata in progetti crossmediali \u2013 da oggi \u00e8 diventata realt\u00e0.<\/p>\n<p>In occasione del lancio ufficiale del film <em><strong>Blade Runner 2049<\/strong><\/em>, una maxi teca trasparente, dentro cui scorre l\u2019iconica pioggia del mondo futuristico e distopico immaginato da <strong>Philip K. Dick<\/strong>, \u00e8 comparsa sulla maxi affissione di Corso Garibaldi \u00a0a Milano. Dietro il muro d\u2019acqua, emergono le forme dell\u2019impressionante androide Nexus 9, alto 4 metri e illuminato tramite streep led secondo i colori del mood del film.<\/p>\n<p><a href=\"http:\/\/www.urbanvision.it\/wp-content\/uploads\/2017\/10\/BladeRunner_comunicato2.jpeg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-6600\" src=\"http:\/\/www.urbanvision.it\/wp-content\/uploads\/2017\/10\/BladeRunner_comunicato2-1024x638.jpeg\" alt=\"BladeRunner_comunicato2\" width=\"1024\" height=\"638\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Il progetto, unica attivit\u00e0 unconventional per il lancio del film in Italia, nasconde una duplice opportunit\u00e0: intercettare il pubblico dell\u2019out-of-home con un\u2019installazione di grande impatto che per la prima volta porta l\u2019acqua in maxi affissione, per poi indirizzare questo traffico sui social media tramite gli hashtag dedicati <strong>#WeMakeAngels<\/strong> e <strong>#BladeRunner2049<\/strong>.<\/p>\n<p><iframe title=\"Warner Bros.\/Sony Pictures \u2013 Dynamic water wall installation\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/4b5DBtQbF8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Brand awareness e user generated content quindi al centro di una campagna che ha come obiettivo stupire e incuriosire il pubblico, sia offline sia online, ancora prima di entrare nelle sale cinematografiche.<br \/>\nBlade Runner 2049, distribuito da <strong>Warner Bros Entertainment Italia<\/strong> \u00e8 nelle sale italiane dal 5 ottobre. Del cast, diretto da <strong>Denis Villeneuve<\/strong>, fanno parte <strong>Ryan Gosling, Harrison Ford, Jared Leto e Robin Wright<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCreiamo angeli al servizio dell\u2019umanit\u00e0\u201d \u00e8 la promessa della Wallace Corp che grazie ad Addendo \u2013 creative company del gruppo Urban Vision, specializzata in progetti crossmediali \u2013 da oggi \u00e8 diventata realt\u00e0.<\/p>\n","protected":false},"author":1,"featured_media":1815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Urban Vision insieme a Warner Bros e Sony per il lancio unconventional di \u201cBlade Runner 2049\u201d - 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