{"id":8598,"date":"2025-12-22T15:35:21","date_gmt":"2025-12-22T14:35:21","guid":{"rendered":"https:\/\/urbanvision.com\/lets-play-urban-vision-group-launches-the-first-real-time-videogame-on-digital-out-of-home\/"},"modified":"2025-12-22T15:36:47","modified_gmt":"2025-12-22T14:36:47","slug":"lets-play-urban-vision-group-launches-the-first-real-time-videogame-on-digital-out-of-home","status":"publish","type":"post","link":"https:\/\/urbanvision.com\/it\/lets-play-urban-vision-group-launches-the-first-real-time-videogame-on-digital-out-of-home\/","title":{"rendered":"Let\u2019s Play! Urban Vision Group lancia il primo videogame in real time su Digital Out of Home"},"content":{"rendered":"<p data-start=\"203\" data-end=\"685\">Urban Vision Group presenta una nuova piattaforma che introduce il gaming multiplayer in tempo reale nel mondo del Digital Out of Home, aprendo una modalit\u00e0 inedita di interazione tra spazio pubblico, tecnologia e intrattenimento. Il debutto \u00e8 avvenuto il 18 dicembre sul Maxi Urban Led dei Navigli a Milano, dove, in occasione del periodo natalizio, un\u2019attivazione speciale ha trasformato passanti e curiosi in gamer protagonisti di una sfida collettiva.<\/p>\n<p data-start=\"687\" data-end=\"1074\">Attraverso la scansione di un QR code, i partecipanti accedevano al gioco utilizzando il proprio smartphone come joystick, collegandosi in tempo reale a una corsa dinamica tra ostacoli e decorazioni natalizie. Al termine di ogni sessione, una classifica finale con tanto di podio sanciva i risultati, trasformando il maxi-led screen in uno spazio di competizione condivisa e partecipata.<\/p>\n<p data-start=\"1076\" data-end=\"1612\" data-is-last-node=\"\" data-is-only-node=\"\">Sviluppato in collaborazione con Dinobros e caratterizzato da un\u2019estetica pixel anni Ottanta firmata dal pixel artist Manolo Saviantoni (The_Olukcon), il gioco accoglie fino a otto giocatori per sessione e offre un\u2019esperienza continua e immersiva. Con questo progetto, Urban Vision Group amplia le potenzialit\u00e0 del Digital Out of Home, dimostrando come possa diventare una piattaforma interattiva in tempo reale e uno strumento innovativo di branded content ad alto engagement, capace di coniugare advertising, gaming e intrattenimento.<\/p>\n<div style=\"width: 360px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8598-1\" width=\"360\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/urbanvision.com\/wp-content\/uploads\/2025\/12\/DINOBROS-GAME-UV.mp4.mp4.mp4?_=1\" \/><a href=\"https:\/\/urbanvision.com\/wp-content\/uploads\/2025\/12\/DINOBROS-GAME-UV.mp4.mp4.mp4\">https:\/\/urbanvision.com\/wp-content\/uploads\/2025\/12\/DINOBROS-GAME-UV.mp4.mp4.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Urban Vision Group presenta una nuova piattaforma che introduce il gaming multiplayer in tempo reale nel mondo del Digital Out of Home, aprendo una modalit\u00e0 inedita di interazione tra spazio pubblico, tecnologia e intrattenimento. Il debutto \u00e8 avvenuto il 18 dicembre sul Maxi Urban Led dei Navigli a Milano, dove, in occasione del periodo natalizio,<a class=\"excerpt-read-more\" href=\"https:\/\/urbanvision.com\/it\/lets-play-urban-vision-group-launches-the-first-real-time-videogame-on-digital-out-of-home\/\" title=\"ReadLet\u2019s Play! Urban Vision Group lancia il primo videogame in real time su Digital Out of Home\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":8590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let\u2019s Play! Urban Vision Group lancia il primo videogame in real time su Digital Out of Home - Urban Vision<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let\u2019s Play! Urban Vision Group lancia il primo videogame in real time su Digital Out of Home - Urban Vision\" \/>\n<meta property=\"og:description\" content=\"Urban Vision Group presenta una nuova piattaforma che introduce il gaming multiplayer in tempo reale nel mondo del Digital Out of Home, aprendo una modalit\u00e0 inedita di interazione tra spazio pubblico, tecnologia e intrattenimento. Il debutto \u00e8 avvenuto il 18 dicembre sul Maxi Urban Led dei Navigli a Milano, dove, in occasione del periodo natalizio,... 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