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During a segment on “Otto e Mezzo” aired on La7, journalist Paolo Pagliaro spotlighted Urban Vision’s impactful campaign addressing violence against women. Introducing the piece, host Lilli Gruber emphasized the campaign’s significance, stating: “Today, thanks to an illuminated idea—in every sense of the word—no one could look away!”
The initiative leverages Urban Vision’s innovative urban communication platforms to shine a literal and figurative light on this critical issue. By utilizing prominent digital displays in key city locations, the campaign ensures visibility and raises awareness, urging collective action against gender-based violence. This approach aligns with Urban Vision’s ongoing commitment to social responsibility and the use of technology for meaningful causes.
The campaign has already garnered widespread attention, with its impactful message reaching diverse audiences and sparking important conversations about the fight to end violence against women.
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