The New Publishers

For Gianluca De Marchi, a 52-year-old Roman, and his company Urban Vision, where he serves as CEO, the end of 2024 is decidedly positive.

Urban Vision Expands and Transforms into a Media Group

Urban Vision is closing 2024 with record-breaking figures: revenue up by 11% (€69 million), a 60% growth in the digital sector, and an increasingly extensive network of installations across Italy and abroad. But the big news is its transformation into a media group.

Starting in 2025, Urban Vision’s digital screens will feature not just advertising but also high-quality editorial content in reel format, covering music, art, culture, sports, and lifestyle. This innovative project will collaborate with prestigious publications like Rolling Stone Italia and ARTNews, along with exclusive formats such as Viva El Futbol.

🔗 Download the full interview with Gianluca De Marchi to learn more about this revolution in OOH and DOOH communication.