Urban Vision loves Rolling Stone: publishing debut at the Sanremo music Festival.

Urban Vision Group marks its entry into the publishing world with an exclusive event during the Sanremo Festival. Following the acquisition of Rolling Stone Italia—an undisputed icon in the editorial landscape of music, pop culture, and cinema—the visual communication giant launches Urban Vision Loves Rolling Stone. A name and visual identity that perfectly embody CEO Gianluca De Marchi’s vision for the beginning of a relationship between publisher and magazine, centered on passion, participation, and sharing.

The Urban Vision Loves Rolling Stone Village

From February 11 to 15, the Blue Bay beach club will host the “Urban Vision Loves Rolling Stone Village”, featuring talks, exclusive interviews, and performances.
Artists will share their festival experiences on the Rolling Sofa, while the Tintoria podcast will bring humor and current affairs. One of the most anticipated moments is the interview between Valeria Golino and Elodie. Afternoons will feature entertainment guests, and evenings will be filled with DJ sets and live music until 8:00 PM, followed by festival screenings.

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A Multi-Platform Experience

Beyond Sanremo, Urban Vision Loves Rolling Stone will have unprecedented editorial and digital coverage, including:

In-depth magazine articles
Exclusive social media content
Live broadcasts on Urban Vision’s LED screens in major Italian cities

Live Streaming on Urban Vision’s LED Screens

Real-time festival coverage will be broadcast across Milan, Rome, and Naples, turning the event into a nationwide experience.

Exclusive Digital Covers & Special Events

On February 5, Rolling Stone Italia will release five digital covers featuring international artists.

On February 12, an exclusive party at Cinema Centrale Sanremo will celebrate Urban Vision’s publishing debut, featuring celebrity guests and a top-secret special guest. A live episode of Viva El Futbol will further enrich the event by merging sports and entertainment.