The Urban Vision Loves Rolling Stone event kicked off Sanremo week, welcoming singers Serena Brancale, Gaia, and Bresh. In the afternoon, Isabella Ferrari and Joan Thiele shared their personal approach to art, highlighting sensitivity as their greatest strength. The day continued with the live musical experiments of Open Machine and the disruptive energy of Ketama 126.
The village hosted a stellar lineup, including Willie Peyote, Sarah Toscano, Elettra Lamborghini, and Noemi. Music and football collided in a live edition of Viva El Fútbol, which recorded a special episode at the Village with Lele Adani, Nicola Ventola, and Antonio Cassano, featuring Rocco Hunt, Rose Villain, and Bresh. The stage came alive with Players Club x La Tana del Granchio, Ensi, and Delicatoni.
The packed schedule culminated in the exclusive Urban Vision Loves Rolling Stone Party at the iconic Teatro Centrale di Sanremo, attended by over 700 guests, including Fedez, Joan Thiele, Shablo, Serena Brancale, Valeria Golino, Alessandro Borghi, and Gianmarco Tamberi. The celebration continued until dawn at the Village afterparty.
The fourth day featured exclusive interviews with Francesca Michielin, Lucio Corsi, Rocco Hunt, Clementino, and Brunori Sas, offering unique insights into their musical journeys.
Live performances took center stage, featuring Calibro 35 and Les Votives (straight from the X Factor podium), followed by the electrifying DJ Sgamo DJ set.
Star-Studded Finale
The grand finale was nothing short of spectacular. Giorgia, Joan Thiele, and Clara visited the Village to share their Sanremo stories. The night reached its climax with the explosive Future Party, featuring Boss Doms, FASK DJ Set, Madfingerz, DJ Sgamo, and many more, welcoming most of the Sanremo Festival competing artists for an unforgettable closing celebration.
With this event, Urban Vision Group launched a groundbreaking approach to publishing. The event welcomed over 10,000 people at the Sanremo Village, offering five days of exclusive content, along with news, special features, and broadcasting on Urban Vision screens, reaching over 8 million people across various cities to create a unified and engaged community.