Rolling Stone Celebrates 45 Years

Urban Vision turns Milano Music Week into a digital stage


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Rolling Stone Italia marks forty-five years of music and pop culture with a rich programme of events during Milano Music Week 2025, where the magazine is an official media partner. From 18 to 21 November, the iconic Rolling Stone sofa transforms the Dazi at the Arco della Pace into a live stage hosting a series of talks dedicated to the decades that shaped Italian and international music.

Artists from different generations will take part in the conversations, including Donatella Rettore, Johnson Righeira, Alexia, Mondo Marcio, Dente, Finley, Mecna, Baby K and Willie Peyote. The sessions will be moderated by Massimo Coppola, author, director and former editor-in-chief of Rolling Stone Italia.

A new issue unveiled: Lucio Corsi on the cover

On 19 November, Rolling Stone Italia officially unveils its new print issue: a special edition dedicated to contemporary Italian music and the visionary talent of Lucio Corsi, one of the most imaginative and recognisable voices of today’s songwriting scene.
The cover, launched within the urban ecosystem designed by Urban Vision Group, blends pop creativity, provincial storytelling and new aesthetics of musical identity. Through interviews, perspectives and cross-disciplinary contributions, the issue offers an original narrative that reflects the evolution of the new Italian music wave.

The digital experience powered by Urban Vision

As publisher of the brand, Urban Vision Group elevates the Milano Music Week experience through its Urban Led Cube, positioned directly in front of the Dazi.
The installation becomes an immersive digital hub broadcasting editorial content, video storytelling, live updates and selected campaigns, transforming the area into a visual landmark of the week.

The unveiling of the Lucio Corsi cover thus becomes not only a publishing release but an urban event, integrated into a wider cultural ecosystem that connects the magazine’s 45-year heritage with the contemporary artistic scene.

A special party for the anniversary

On Thursday 20 November, Rolling Stone will light up the Milan night with an exclusive party featuring a secret live show to celebrate both the new issue and the magazine’s 45th anniversary.
The evening will close with a DJ set by Ralf, a legendary figure in the Italian club scene.


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