Fashion, sport and retail media converge at the Golden Goose Arena
With the opening of the Golden Goose Arena, Urban Vision Group introduces an innovative digital c...
With Urban HeART 2025, Urban Vision Group renews the dialogue between art, technology, and the urban landscape, transforming its Digital Out of Home and transit network into a large-scale open-air exhibition across Italy.
The second edition of the collective — taking place on 7–8 November 2025 — will bring the works of 20 artists to streets, squares, and stations, turning cities into an open museum that celebrates contemporary creativity in public spaces.
Through a visual narrative rooted in inclusion, sustainability, and innovation, Urban HeART redefines the boundaries of artistic experience, bringing art back to its shared, collective dimension. Digital installations become a new language of connection, enhancing creativity and contributing to the cultural regeneration of urban environments.
With this initiative, Urban Vision Group reaffirms its commitment to building cultural communities and promoting a model of communication where media, art, and the city merge to generate both aesthetic and social value.
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