Art Comes Back to Life in the Streets with Urban HeART 2025

Urban Vision Group transforms its digital out of home network into a nationwide exhibition that brings together art, technology, and collective participation.


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With Urban HeART 2025, Urban Vision Group renews the dialogue between art, technology, and the urban landscape, transforming its Digital Out of Home and transit network into a large-scale open-air exhibition across Italy.

The second edition of the collective — taking place on 7–8 November 2025 — will bring the works of 20 artists to streets, squares, and stations, turning cities into an open museum that celebrates contemporary creativity in public spaces.

Through a visual narrative rooted in inclusion, sustainability, and innovation, Urban HeART redefines the boundaries of artistic experience, bringing art back to its shared, collective dimension. Digital installations become a new language of connection, enhancing creativity and contributing to the cultural regeneration of urban environments.

With this initiative, Urban Vision Group reaffirms its commitment to building cultural communities and promoting a model of communication where media, art, and the city merge to generate both aesthetic and social value.


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