ADV Marketing Transit Specialist

To strengthen the Street Furniture & Transit team, we are looking for a Marketing Transit Specialist. The selected candidate will be mainly responsible for:

• Creating and optimizing Transit networks and offerings based on target, audience, and advertising objectives
• Collaborating with internal teams to ensure effective integration of transit offerings with other assets
• Developing go-to-market strategies and sales kits, while providing product training
• Supporting the dedicated sales force
• Crafting persuasive narratives that highlight the unique benefits of our assets
• Producing marketing materials that clearly communicate the value of our brand and products
• Defining positioning strategies to differentiate our offerings in the market
• Developing launch plans and promotional activities to drive growth and profitability
• Using and analyzing data, including audience data and market research, to optimize asset positioning and effectiveness
• Designing initiatives to boost sales and asset occupancy
• Optimizing inventory usage in high-demand areas or timeframes
• Identifying and leveraging key moments to maximize ad effectiveness
• Evaluating the commercial potential of new asset development opportunities
• Collaborating with the acquisition team to assess the profitability of new assets and provide marketing input in new Transit asset tenders
• Maintaining strong relationships with internal and external stakeholders, staying updated on industry trends, and attending industry events to represent the company
• Cooperating with the creative team to develop engaging marketing materials that showcase the value of transit assets

Requirements:

• Degree in Marketing, Communication, or related fields
• At least 2 years of experience in product marketing, preferably in the digital media or DOOH (Digital Out-of-Home) sector
• Experience analyzing market data, audience behavior, and product performance to inform marketing and pricing strategies
• Ability to work effectively with technical and sales teams to support product integration and positioning
• Experience in creating marketing materials and sales kits, along with the ability to develop compelling value propositions and storytelling
• Ability to monitor and evaluate product performance and suggest solutions to optimize ROI and profitability
• Good knowledge of the English language
• Strong analytical skills and the ability to work in a team within a dynamic environment

Workplace: Milan / Rome