Fashion, sport and retail media converge at the Golden Goose Arena
With the opening of the Golden Goose Arena, Urban Vision Group introduces an innovative digital c...
Paris, September 12, 2025 – Urban Vision Group created a unique installation for Cartier that transformed Place Vendôme into a stage of magic and wonder. The undisputed protagonist, the iconic Panthère – timeless symbol of the Maison – came to life, running across the façades of the buildings before stopping on Cartier’s historic boutique.
The activation, blending heritage and innovation, required a complex production process and an extraordinary authorization procedure due to the prestige of the location. Urban Vision managed every stage of the project, confirming its role as a strategic partner for leading international luxury brands.
The video mapping was later shared across Cartier’s digital and social channels, amplifying the initiative’s global impact and turning Place Vendôme into a timeless stage.
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