Don’t Lose the Connection. Support Pride.

To mark Pride Month, Urban Vision launches a new campaign that invites reflection on the connection between people, identities, and rights.

In June, to mark Pride Month, Urban Vision Group unveils a new DOOH campaign across Rome, Milan, and Naples, reaffirming its commitment to LGBTQIA+ rights and social sustainability.

Each day, an unexpected “signal interruption” will appear on the company’s Full Motion screens: regular programming will be momentarily replaced by a screen of colorful bars, reminiscent of classic TV transmission errors. But the disruption quickly reveals the campaign’s core message: “Don’t Lose The Connection. Support Pride.”

That moment of disconnection is anything but accidental. It’s a creative choice designed to deliver a symbolic message. The colored bars are, in fact, the Pride flag—transformed here into a visual signal and a statement of intent.

In a world built on networks, connections, and constant exchange, losing the connection is more than a technical hiccup—it’s a form of exclusion. Supporting Pride means staying connected to the identities and stories that shape our society.

With this campaign, Urban Vision invites viewers to look beyond the appearance of a technical anomaly and discover a message of inclusion and respect. Because the most meaningful connection is the one we share with our time—and with the people who live it.