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Rolling Stone Italia and Genoa CFC announce a media partnership that will bring music culture into the heart of football throughout the 2025/26 season. Rolling Stone will appear as front-of-shirt partner in three matches – the first during the Monday Night Genoa–Lazio – and permanently on the pre-match kit (back).
The agreement goes beyond the pitch: the magazine will curate the official warm-up playlist at the “Luigi Ferraris” stadium, accompanying fans and players up to kick-off, while producing editorial and audiovisual content dedicated to the club, the city and the community.
This collaboration is born from the meeting of sporting passion and musical language, under the banner of Genoa – a city symbolic of multicultural creativity. The story already comes to life in the launch video of the partnership – a journey from the port to the city to the stadium – a prelude to upcoming activations such as a music contest designed to showcase emerging talent on the new Genoese scene.
With this project, Rolling Stone Italia, together with Urban Vision Group, strengthens and amplifies the shared vision with Genoa: turning the stadium and shirt into stages, giving space to performances and new artists, and telling the story of football in a contemporary language that unites sport, music and community.
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