Rolling Stone Italia lights up Sanremo with the Covo Rolling Stone and the week’s most anticipated party

Rolling Stone Italia returns to Sanremo as an official partner of the City of Sanremo for the 2026 Festival, unveiling the Covo Rolling Stone and the Rolling Stone Party at Teatro Centrale Tabarin. A cultural and creative hub at the center of the city that once again positions Urban Vision Group, publisher of the magazine, as a key player in contemporary entertainment, blending live experience, publishing and urban innovation.
From the Covo Rolling Stone comes a daily program combining music, talks, live podcasts, gaming activation and collective Festival screenings. A fully crossmedia format that lives on site in Sanremo and expands nationwide through Urban Vision Group’s maxi-led screen network.
The irreverent Divano Rolling returns as the first stop for unfiltered conversations with competing artists, followed by the live podcast Tintoria, bringing its distinctive comedic voice back to Sanremo with new episodes open to the public. Musical programming and live performances are curated by Enrico Gabrielli, featuring artists from the contemporary music scene.
The highlight of the week will take place on Wednesday, February 25, with the Rolling Stone Party — now one of the defining moments of Sanremo week — gathering DJs, performers, artists and leading figures from music and entertainment for a night that merges sound and pop culture under the magazine’s banner.
Enhancing the experience, a dedicated Gamification project will transform audiences from spectators into active players: a special guest will compete live against fan participants beneath Urban Vision Group’s maxi-led screens, using their smartphones as joysticks. A real-versus-virtual match that expands the Festival into the urban space and multiplies engagement.
Completing the project, starting February 21 Rolling Stone Italia releases a special print issue dedicated to Genoa, exploring the city’s music scene through a dialogue between emerging voices and established icons, reaffirming the magazine’s role as a privileged observer of Italy’s cultural and musical evolution.

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