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OOH: ACEA Energia and Urban Vision bring the “silent disco” for the first time to Piazza del Popolo in Rome.
Hundreds of people attended the musical and hi tech event, animated by the DJ Ema Stokholma and the comic duo Actual
Saturday 6 July Piazza del Popolo in Rome was transformed for the first time into a silent open-air disco, thanks to the “Silent Disco & Light Show”, a musical and hi-tech event organised for ACEA Energia and curated by Urban Vision.
Hundreds of people danced “in silence”, thanks to the music transmitted by bluetooth headphones, in one of the most beautiful squares of Rome.
A “light show” was added to the musical event, coloured LED lights were projected to the rhythm of music.
Ema Stokholma DJ conducted the show.
La manifestazione ha rappresento una grande novità dell’estate romana 2019 e per ACEA un invito a vivere la città in modo più ecologico e sostenibile, combattendo l’inquinamento dell’aria e quello acustico, evitando il disturbo della quiete pubblica.
“Siamo molto felici di aver lavorato al fianco di un partner istituzionale di rilievo come Acea energia, – afferma l’Ad di Urban Vision, Gianluca De Marchi – che con questo progetto innovativo ha sposato la nostra visione di outdoor, investendo in una comunicazione pubblicitaria in grado di offrire esperienze sempre più immersive, ingaggianti ed integrate”.
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