The Show Begins

San Babila Stage is the first Maxi LED screen that opens like a theatre curtain, unveiling a stage in the heart of Milan.


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Out-of-home becomes urban entertainment

3D content, live events, exhibitions, and performances.

A vibrant, dynamic space designed to give brands the opportunity to amaze, tell their story, and connect with their community through performances, live shows, talks, and concerts.

Double-sided exposure
The Maxi LED screen features dual-facing surfaces, enabling interaction between the two displays and creating synergy between advertising and special activations.

This is San Babila Stage — and much more.


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Rolling Stone Italia celebrates cinema at the Venice Film Festival

Venice Lido, August 29, 2025 – Rolling Stone Italia, published by Urban Vision, celebrated cinema...

Viva El Futbol comes to David Lloyd Malaspina

On June 22nd, David Lloyd Malaspina in Peschiera Borromeo will turn into a stage for sport and en...

Naples in the Veins

A multi-channel editorial project where brands and communities come together.