The opening day at the Covo Rolling Stone officially kicks off the Sanremo week with a live broadcast of Tintoria, the podcast by Daniele Tinti and Stefano Rapone, welcoming the first artists in competition, starting with Arisa. In the afternoon, the energy rises with a DJ set powered by Bazr featuring Gloria Fregonese, followed by a showcase in collaboration with Genoa CFC, bringing Helmi and the Genovarabe crew to the stage — a fresh force from the Genoa rap scene.The evening heats up with a live performance by Casino Royale and closes with COLLURIO: Daniela Collu leads the viewing and commentary of the Festival’s first night alongside Giancarlo Magalli, Michela Magalli and a lineup of surprise guests.
Day two peaks with the most exclusive event of Sanremo’s week: the Rolling Stone Party, conceived and produced by Urban Vision Entertainment, turns Teatro Centrale into a meeting point for artists in competition, celebrities and key figures of contemporary culture. Behind the decks, okgiorgio delivers a powerful, immersive set, while Yves Saint Laurent Beauty opens the night with Catherine Poulain and NAVA, creating dedicated brand experiences throughout the venue. An event that embodies Urban Vision Group’s vision: blending publishing, live entertainment and outdoor media into a seamless cultural ecosystem.
Day three at the Covo Rolling Stone moves seamlessly between dialogue and music. Tintoria welcomes Serena Brancale for an open, unfiltered conversation, while the afternoon shifts toward reflections on today’s music landscape and new paths such as Kayros Music with Don Claudio Burgio.
In the evening, the mood turns more intimate: first the stripped-back tones of Plenitude Unplugged with Marta Antonietta & Colombre, followed by Marta Del Grandi’s intense live set. The day closes with COLLURIO Watchnight, turning the Festival viewing into a shared experience.