Urban Vision Group launches “Transit Stazioni”: a new asset bringing brands into the heart of Italian mobility

A nationwide railway station network transforming transit spaces into contemporary community hubs.

Urban Vision Group expands its presence in the world of transit media and announces the launch of Transit Stazioni, the new communication asset that marks the media company’s entry into Italian railway stations, thanks to the advertising concession of RFI – Rete Ferroviaria Italiana (FS Italiane Group) spaces. With this project, Urban Vision Group becomes a leader in the management and enhancement of advertising spaces within stations, launching a progressively expanding network that, when fully operational, will cover over 100 stations and more than 2,000 advertising installations throughout Italy.

Transit Stations represents a strategic evolution of the Group’s offering: not only large cities and highways, but also provinces and small-to-medium-sized towns, for nationwide coverage and direct contact with real communities on the move every day. Stations are thus transformed from simple transit points into places for interaction, storytelling, and experience, offering brands authentic, continuous visibility with high symbolic value.

Starting in January 2026, the project will kick off with the activation of a first group of strategic stations, then expand during the first quarter of the year, integrating digital solutions, traditional OOH, and experiential formats. By joining the transit ecosystem already managed by Urban Vision Group with Transit Autostrade, Transit Stazioni strengthens the Group’s leadership as a media company capable of guaranteeing national coverage, consistency, and impact, reaching a wide and diverse audience of commuters, students, residents, tourists, and professionals on the move.