Naples in the Veins
A multi-channel editorial project where brands and communities come together.
On June 22nd, David Lloyd Malaspina in Peschiera Borromeo will turn into a stage for sport and entertainment.
In collaboration with Viva El Fùtbol – the community founded by Daniele Adani, Antonio Cassano, and Nicola Ventola – the club will host a special padel challenge designed to bring together fans, families, and creators in a mix of competition, fun, and connection.
After the match, a Meet & Greet will give both members and non-members the chance to meet their idols and ask them questions about football, padel, and sports in general.
A match not to be missed
During the event, creators and athletes will face off in a spectacular match, engaging the audience with breathtaking shots and moments of pure fun.
The atmosphere will reflect the informal and inclusive spirit of Viva El Fùtbol, combined with the elegance and professionalism that define the David Lloyd experience.
“Our goal is to offer spaces and activities that involve the whole family – from kids to adults,” says Giulia Mira, General Manager of David Lloyd Malaspina. “We’re thrilled that the Viva El Fùtbol team accepted our invitation, allowing us to host this special match: an opportunity to blend sport, wellness, and community in a vibrant and welcoming environment.”
“We’re excited to bring our passion and energy to a setting like David Lloyd Malaspina – one of the best examples of sports experience in the area,” adds the Viva El Fùtbol team. “This padel challenge will be a fun and inspiring moment for all the families attending.”
“At Urban Vision Group, we strive every day to create memorable experiences: new forms of entertainment that bring value to both brands and people,” comments Vito Pace, CMO of the media company behind the initiative. “Viva El Fùtbol undoubtedly provides high-impact entertainment opportunities.
The activation at David Lloyd Malaspina is a perfect example: football and padel come together in a surprising and engaging way.
Plus, thanks to our national network of large-format LED screens, the cross-media approach ensures powerful amplification and a dynamic blend of online and offline presence.”
A top-tier club for tennis and padel
With this event, David Lloyd Malaspina confirms itself as much more than just a sports club — it is a true point of reference for racket sports enthusiasts and for anyone looking to combine sport and well-being in an exclusive setting.
Nestled in a 60,000-square-meter green oasis, this centre of excellence offers state-of-the-art facilities and services designed to meet the needs of athletes, families, and amateurs of all levels.
One of the club’s crown jewels is its extensive tennis offering. With 15 clay courts — 12 of which are covered during the winter months — members can train and play all year round, regardless of weather conditions.
For those looking to improve their technique or take their first steps into the sport, David Lloyd Malaspina provides a team of qualified instructors offering both individual and group lessons, tailored to all ages and skill levels — from beginners to seasoned players.
The club also boasts 4 high-quality padel courts, perfect for friendly matches or for sharpening your skills with the support of experienced coaches.
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