Art in the City

Urban Vision Group, transforms the maxi leds into portals to the imagination inhabited by boops, a community of fantastic creatures designed by Nico Vascellari to watch over the unveiling of the Pastorale exhibition at Palazzo Reale. For each LED a different mini-story: the teaser campaign, developed in 3D, and conceived in partnership with the artist, spreads liveliness and curiosity in the streets of Milan

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