Naples in the Veins

A multi-channel editorial project where brands and communities meet


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BAZR — The first app that combines e-commerce and influencer marketing.
ROLLING STONE — The iconic magazine that has been telling the story of music and pop culture since 1967.
GEOLIER — The rapper symbol of the new Italian urban scene.

Geolier celebrates Naples on Rolling Stone Italia

From the new urban scene to the music of Pino Daniele, from Neapolitan theatre to emerging faces, the monographic issue co-directed by the rapper tells the cultural identity of Naples.

 

The news stand. The project’s branded hub

The driving force of the initiative is the newsstand in Piazza del Gesù Nuovo, thanks to a wrapping set up for the project

The magazine exclusively on the APP

Copies of the magazine have been made available for purchase on the BAZR app, with the exclusive possibility of purchasing 350 copies autographed by Geolier

Urban Vision Maxi leds in Naples, Rome and Milan

To amplify the initiative, the project was supported by an outdoor campaign on Urban Vision maxi LEDs


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