Naples in the Veins

A multi-channel editorial project where brands and communities meet


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BAZR — The first app that combines e-commerce and influencer marketing.
ROLLING STONE — The iconic magazine that has been telling the story of music and pop culture since 1967.
GEOLIER — The rapper symbol of the new Italian urban scene.

Geolier celebrates Naples on Rolling Stone Italia

From the new urban scene to the music of Pino Daniele, from Neapolitan theatre to emerging faces, the monographic issue co-directed by the rapper tells the cultural identity of Naples.

 

The news stand. The project’s branded hub

The driving force of the initiative is the newsstand in Piazza del Gesù Nuovo, thanks to a wrapping set up for the project

The magazine exclusively on the APP

Copies of the magazine have been made available for purchase on the BAZR app, with the exclusive possibility of purchasing 350 copies autographed by Geolier

Urban Vision Maxi leds in Naples, Rome and Milan

To amplify the initiative, the project was supported by an outdoor campaign on Urban Vision maxi LEDs


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Urban Vision loves Rolling Stone: publishing debut at the Sanremo music Festival.

Urban Vision Group marks its entry into the publishing world with an exclusive event during the Sanremo Festival.

Rolling Stone Italia Covers become a digital story

The editorial schedule of Rolling Stone, always on air on Urban Vision’s maxi digital leds, enric...

Funny how they say football’s not in the streets anymore…

Totti Goal! From behind the scenes to the full episode on YouTube, passing through the streets of...