Fashion, sport and retail media converge at the Golden Goose Arena
With the opening of the Golden Goose Arena, Urban Vision Group introduces an innovative digital c...
Urban Vision Group and Viva El Futbol score another goal: Acqua Lete, part of SGAM SPA (Lete and Sorgesana), becomes the Official Water Partner supporting the podcast by Lele Adani, Antonio Cassano and Nicola Ventola for the entire 2025/2026 Serie A season.
The popular brand, already a long-standing partner of top-tier sports initiatives including the Italian National Football Team, has chosen Viva El Futbol for a project that blends sport, entertainment and digital communication.
Building on the most compelling values of football, Urban Vision Group continues to play an attacking game alongside Viva El Futbol, creating a cross-media communication ecosystem designed to highlight partners and deliver an increasingly innovative storytelling of football to its audience.
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