Cyber bullying, Urban Vision supports Samsung’s #OFF4aDAY campaign


Share

 “This advertising space has been turned off, just as the lives of cyber bullying victims”. These words appear on Urban Vision’s maxi billboards, across Rome and Milan, in support of the #OFF4aDAY campaign launched by Samsung and Moige to raise public awareness of a social issue that every year affects more and more young people and represents one of the greatest risks of information technology misuse.

It was important for us to support Samsung and Moige’s campaign – said Urban Vision’s CEO, Gianluca De MarchiBullies target individuals they consider “different” because of the way they look, their sexual or political orientations, or just because they are shy; victims are driven to isolation, depression and, in the worst cases, suicide. Bullies, especially young teenagers, often don’t realise how badly their behaviour can affect others; this campaign – says De Marchi is not just a way to commemorate the victims of cyber bullying, but also an invitation to keep fighting against this social issue that represents a real and dangerous form of violence.


Share

Rolling Stone Italia lights up Sanremo with the Covo Rolling Stone and the week’s most anticipated party

Rolling Stone Italia returns to Sanremo as an official partner of the City of Sanremo for the 202...

Urban Vision Group launches “Transit Stazioni”: a new asset bringing brands into the heart of Italian mobility

A nationwide railway station network transforming transit spaces into contemporary community hubs...

Artnews debuts in Italy

ARTnews, the longest-running and most authoritative international publication dedicated to contem...