Fashion, sport and retail media converge at the Golden Goose Arena

Urban Vision Group brings digital out-of-home into the world of fashion and sport with a new concept redefining the retail experience.

With the opening of the Golden Goose Arena, Urban Vision Group introduces an innovative digital communication model within the sports retail sector. Developed in collaboration with fashion brand Golden Goose, the new padel center becomes an experiential hub where fashion, technology and engagement seamlessly connect through high-impact digital solutions.

Inside the Arena, a network of immersive LED walls transforms the space into a pioneering retail media platform, offering brands a dynamic and strategic channel to engage with communities in real time. These digital installations mark an evolution of DOOH towards sustainable self-financing systems, designed to generate long-term value and visibility.

With this project, Urban Vision Group extends its presence beyond city centers, bringing its expertise into the new strategic hubs of social interaction – stores, sports venues and lifestyle environments – where physical experience meets the future of communication.