Urban Vision Group presents the new TIM Digital Cabins at MAXXI
During the “Cities of the Future 2030–2050” conference, held at MAXXI and promoted by ANCE under ...
With the opening of the Golden Goose Arena, Urban Vision Group introduces an innovative digital communication model within the sports retail sector. Developed in collaboration with fashion brand Golden Goose, the new padel center becomes an experiential hub where fashion, technology and engagement seamlessly connect through high-impact digital solutions.
Inside the Arena, a network of immersive LED walls transforms the space into a pioneering retail media platform, offering brands a dynamic and strategic channel to engage with communities in real time. These digital installations mark an evolution of DOOH towards sustainable self-financing systems, designed to generate long-term value and visibility.
With this project, Urban Vision Group extends its presence beyond city centers, bringing its expertise into the new strategic hubs of social interaction – stores, sports venues and lifestyle environments – where physical experience meets the future of communication.
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