When OOH helps clean the air

Can advertising help solve the pollution problem? The answer is Ad/sorbent, the first OOH circuit that uses The Breath technology, the Made-in-Italy fabric that absorbs urban pollution and helps clean the air we breathe. Tested by Urban Vision at four locations in Milan, Rome, and London (among the most polluted cities in Europe), in just fifteen days, Ad/sorbent absorbed the pollutant emissions of 67,612 cars.

But it doesn’t end there: given the success of the initiative, Urban Vision, which started using “The Breath” technology last February, has committed to applying it to all its locations by 2018, a revolution in OOH that could eliminate the emissions of 14 million cars per year.