The CRI “In + ci sei tu” campaign in Rome with Urban Vision’s collaboration

In + ci sei tu is the recruiting campaign launched by the Italian Red Cross. As of, 1 August the campaign featured in Rome’s most prestigious locations, between Piazza Navona and Campo de’ Fiori, in a space donated by Urban Vision.

The In + ci sei tu campaign is an important initiative targeted to the young generations with the objective of highlighting the importance of voluntary work.

The project immediately caught the attention of Urban Vision that for years has been working on restoration projects involving monuments and historical buildings, part of Italy’s artistic heritage. On one side, a campaign devoted to improving many people’s futures thanks to voluntary work, on the other, a company involved for years in preserving Italy’s artistic past. A great synergy.