TRECCANI for the Italian language

#leparolevalgono is the corporate campaign designed by the Institute of the Italian Encyclopedia Treccani that in 2016 returned to sensitize Italians on the value of so many words of everyday usage and that, thanks to Urban Vision, has dominated the streets of Rome with the word ‘TRUST’. The campaign, recently re-launched through television commercials and on the web, is an important action of valorisation of the Italian language aimed at restoring importance and relevance to the words we use every day.