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Milan, September 16, 2025 – Urban Vision Group has created for Air France an innovative circular economy project, transforming the large advertising banner displayed at Teatro alla Scala in Milan into 630 bags, pouches and accessories.
An initiative that combines creativity, sustainability and solidarity, made possible thanks to the craftsmanship of the workshops inside Venice’s male prison. The project demonstrates how every ending can become a new beginning, giving new life to materials otherwise destined for disposal and creating unique, meaningful objects.
With this activation, Urban Vision Group confirms its commitment to developing high-impact cultural and social projects that combine innovation, responsibility and beauty.
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