Urban Vision Group and Air France turn a maxi-billboard into 630 unique pieces

A creative and sustainable circular economy project born from the advertising banner displayed at Milan’s Teatro alla Scala.


Share

Milan, September 16, 2025 – Urban Vision Group has created for Air France an innovative circular economy project, transforming the large advertising banner displayed at Teatro alla Scala in Milan into 630 bags, pouches and accessories.

An initiative that combines creativity, sustainability and solidarity, made possible thanks to the craftsmanship of the workshops inside Venice’s male prison. The project demonstrates how every ending can become a new beginning, giving new life to materials otherwise destined for disposal and creating unique, meaningful objects.

With this activation, Urban Vision Group confirms its commitment to developing high-impact cultural and social projects that combine innovation, responsibility and beauty.


Share

Urban Vision Group launches Urban Echoes, its first podcast

At Chora & Will Days 2025, Urban Vision Group presented in preview Urban Echoes, the company’...

Rolling Stone Italia and Genoa CFC: where football meets music

Rolling Stone Italia and Genoa CFC announce a media partnership that will bring music culture int...

Acqua Lete joins the Viva El Futbol team

Urban Vision Group and Viva El Futbol score another goal: Acqua Lete, part of SGAM SPA (Lete and ...