Urban Planning: Sinner and De Cecco Campaign at Times Square and Grand Central Station

Urban Vision continues to expand its international reach with a prestigious project realized by Urban Planning, the company’s unit specializing in strategic planning abroad. The campaign, titled “Sinner and De Cecco, Number 1”, took center stage on iconic Maxi DOOH screens in Times Square and Grand Central Station in New York.

Launched during the US Open, this high-visibility campaign celebrates the partnership between Jannik Sinner, the rising star of tennis, and De Cecco, a world-renowned Italian pasta brand. The digital displays, positioned in two of the most recognizable locations globally, brought Italian excellence to an international audience, blending sports, culture, and brand prestige.

This initiative highlights Urban Vision’s ability to merge innovative urban communication with global strategic planning, showcasing Italian brands in a way that resonates worldwide. With this campaign, Urban Vision reinforces its position as a leader in Out-of-Home advertising and its commitment to creating impactful connections between brands and global audiences.