Urban Vision loves Rolling Stone: publishing debut at the Sanremo music Festival.
The Urban Vision Loves Rolling Stone Village From February 11 to 15, the Blue Bay beach club will...
An innovative idea born from the collaboration between Urban Vision and Rai, which allowed the Sanremo Festival to go beyond the doors of the Ariston Theatre and break through television screens, entering cities in a large-scale digital circuit with a massive impact.
From Rome to Milan, from Genoa to Naples, and up to Catania: a flow of images, videos, news, and exclusive content, all in a metropolitan key, entertained passersby from 7:00 AM to 10:00 PM for a week. The journey began in Naples, 868 km away, when Amadeus and Gianni Morandi started crossing Italy on the screens of the media company.
A new format that allowed the Sanremo Festival to tell its story to an increasingly diverse, dynamic, and young audience, reaching over 40 million contacts in just 5 days.
Additionally, as Rai’s partner for Sanremo, Urban Vision organized two events in Rome and Milan under its large LED screens, letting the citizens experience the #EffettoSanremo and become stars of the screens: an immersive campaign in Via del Corso, Rome, and in Corso Vittorio Emanuele, Milan, which went viral on social networks.
The partnership between URBAN VISION and Rai during these days of the festival saw Amadeus, the artists, and the guests telling their stories in a completely new way, even in 3D, bringing music to the cities in a way never seen before, with over 400 daily pieces of content. This represents another important step in a journey that is transforming digital circuits into true media dedicated to a constantly moving target audience.
“Music feels at home in Urban Vision,” said Urban Vision CEO Gianluca De Marchi in an interview with Adnkronos. “Even though our giant screens are silent, there is a growing affinity with the music industry every year. In 2017, Maneskin performed on one of our setups in Milan, which we transformed from an advertising display into a stage. We’ve hosted performances by Salmo surrounded by acrobatic dancers. We won an award for the 3D campaign launching Laura Pausini’s new album, which aired in 8 world capitals, including Brasília, New York, Miami, and Mexico City…
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