The URBAN VISION Digital Walls will screen in live streaming the fashion shows of Milan Fashion Week Women’s + Men’s Collection Spring/Summer 2021.The experience will be preceded, from 14th to 21st of September, by “Waiting for Fashion Week”, the first digital out of home magazine dedicated to the news of the fashion system.
Following the success achieved in the July edition, URBAN VISION and Camera Nazionale della Moda Italiana, renew the partnership to promote the expected autumn appointment dedicated to fashion, scheduled from 22nd to 28th of September 2020.
“We have a special bond with the fashion world and we are thrilled to announce the renewal of this significant collaboration between Urban Vision and Camera Nazionale della Moda Italiana – says Gianluca De Marchi, co-founder and CEO of URBAN VISION- . Bringing the fashion shows to the most exclusive streets and squares in Milan, as happened in the last edition of Milan Fashion Week, marked the beginning of an immersive digital revolution that had a great success; the reconfirmation of this partnsherip will therefore help to further strengthen the close connection between the city of Milan and fashion, between brands and consumers. Thanks to the innovations proposed by Urban Vision, it will offer an increasingly engaging and innovative format for transmitting multimedia and editorial content on the territory.”
The URBAN VISION Digital Walls, located in the heart of the city of Milan, also for this edition will bring life, from 22nd to the 28th of September, to a real editoral schedule on a Maxi DOOH (Digital Out Of Home) circuit.
The fashion designers creations will be shown in live streaming on digital systems, bringing life to a widespread and immersive metropolitan show, in an ongoing dialogue with the citizens who will be its privileged interlocutors.
The selected Full Motion screens will be located in: Piazza San Babila, Alzaia Naviglio Grande, Corso Garibaldi (A side).
While the Stop Motion leds will be located in: Corso Garibaldi (B side), Corso Venezia, Largo Augusto, Via San Calimero, Via Vetra, Via De Amicis.
The experience will be anticipated, from 14th to 21st of September, by “Waiting for Fashion Week”, the first digital out of home magazine dedicated to the news of the fashion system: URBAN VISION, through a glamorous, rich and tight schedule, will offer to the brands the opportunity to involve and raise public awareness thanks to advertising spaces and special activities totally customized, such as the Sound Experience live show, Scented Out Of Home, Geofencing, Lounge Experience and Social Out Of Home, creating unique and innovative experience moments.
Photo credits: Prada Multiple Views SS21 – Chapter II by Juergen Teller
